6/30/2023 0 Comments Utm definition![]() This allows you to attribute traffic properly by putting any misspelled or mislabeled values under one umbrella. You can create a group of multiple campaign values. If you make a mistake, fix it with a campaign group. This spreadsheet is also handy for keeping track of all the URLs you’ve tagged. We’ve created a URL builder in Google Sheets to automate some of the process. Like the traditional method of latitude and longitude, it is a horizontal position representation, which means it ignores altitude and treats the earth as a perfect ellipsoid. The five types of UTM and ITM parameters directly map to the five parameter categories in Parse.ly’s dashboard (campaign, medium, source, term, content).Īdding UTM or ITM parameters to a URL manually can get tedious. The Universal Transverse Mercator (UTM) is a map projection system for assigning coordinates to locations on the surface of the Earth. Parse.ly supports using UTM parameters for external traffic and ITM parameters for internal traffic. Parse.ly tracks all five UTM parameters under the “Campaigns” tab in the dashboard. This applies to any link you create that is sending users back to your website including a Facebook post, Facebook Ad, LinkedIn post, LinkedIn Ad, a tweet, YouTube video descriptions, PDF documents and so much more. It is important to note this does not just apply to email marketing. Without UTM codes, Parse.ly or Google Analytics might register that the link a user clicked was from an email blast, but it certainly will not be able to tell you which campaign a user came from. When all UTM’ed up, a link should be able to help you answer some basic questions about your web traffic: Example values: video_ad, text_ad, blue_banner, green_banner This is often used for optimization purposes. Content (optional): Used to identify the exact element on your ad or promotion that was clicked.Example values: social_media, newyork_cupcakes Term (optional): Used to manually identify paid keywords you’re targeting with your campaign. ![]()
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